Israel Romero / Thursday, August 27, 2020 / Categories: Blog Spain: a land of great gastronomic products... but who knows about them? Great Gastronomic Products It is truly surprising that one of the most renowned cuisines in the world has such a variety of products, made in Spain, that are barely known within the country itself. Why? At MadeinSpain.store we explain it to you. A very Castilian phrase is “En casa del herrero… cuchillo de palo,” meaning that where something would be most obvious, the opposite often happens. Well, that's what happens to us, and in many other areas too, when it comes to our gastronomy. We have been researching the Spanish food sector for more than two years, searching for the highest-quality products that we can proudly market internationally. Every day we came across new products—each better, more original, and more exquisite. And Spain has gastronomic products of world-class importance thanks to their top-notch quality and because they are unique. But then comes the most common question: What market do you sell your products in the most? And the answer is almost always the same: “Certainly not Spain, although we would love it to be” (told us a major extra virgin olive oil producer). High-quality Spanish gastronomic products in the international market Digital marketing: the most efficient response Premium Spanish gastronomic products on MadeinSpain.store High-quality Spanish gastronomic products in the international market It is rather the international market that values and buys our highest-quality products, and there is huge room for growth, because exports, in general terms, are still very low compared to the production we could achieve. There is a fear of plunging into internationalization without restraint, because our real potential abroad is unknown. It is accepted that our products have international demand—because we receive purchases from abroad—but without the brand value to back it up; that is, we are not the true international reference for those products (olive oils, snacks, sauces, wines, cured meats, preserves, cheeses, nuts, etc.). That makes it much harder to introduce them as premium products in markets such as European and Asian markets, or those with higher entry barriers like the American market; where the Italians and the French have a considerable lead because they developed their distribution networks more effectively and marketed their cuisines far better in receptive markets. Digital marketing: the most efficient response 2020 has accelerated all decision-making processes. There is no turning back, nor can we afford to slow down digitalization. Every day that passes we become less competitive compared to other countries. Digital habits have come into their own. It is now essential to communicate directly with the international end customer through owned channels (blog, YouTube, and other social networks), to reach out to them boldly and with all the strength our products give us (their characteristics, strengths, improvements over the competition, uniqueness, etc.), through videos and articles (branded content) that speed up awareness of our brands and interest in them, and finally stimulate sales if the option to purchase online is offered, of course. That does not mean we dismiss the traditional distribution channel; rather, it can be stimulated more and better if the end consumer demands our product (increasing the chances of attracting more international distributors interested in marketing our products). Investment in digital must become a reality in 2020, because building brand value and online positioning is not as instantaneous as making a sale, and there are many markets to target. You cannot take a homogeneous approach, because each market has its own particularities and entry barriers, and organic positioning must be worked on country by country. Premium Spanish gastronomic products on MadeinSpain.store On MadeinSpain.store, a platform where only Premium Spanish Gastronomic Products are offered, we are so confident in the demand for our products that the key to developing our entire business lies in the digital marketing plan—i.e., how much to invest and in which countries—to later develop relationship marketing and international promotional actions. And to develop gastronomic experiences in our country (an issue that Covid-19 has delayed until at least 2021). In short, we have great chances of succeeding beyond our borders if we give more shine to our brands and products, not by waiting for buyers from abroad to come to us, but by going after all markets ourselves through social networks and the internet. Do we want to be better known and sold more? Then let's get started now! The Elaiólogo: an increasingly important figure in extra virgin olive oil (EVOO) Why do we lie to ourselves? Print 2 Rate this article: No rating Please login or register to post comments.