Israel Romero / Sunday, March 21, 2021 / Categories: Internacionalización The Digitization of Spanish Producers Digitalization It is the unfinished task for food-sector companies that want to survive in the future. Brand value today starts there, and if it's not recognized, it's very difficult to gain market share. Santi Llinares, CEO of Ambrosía, explains how to use all the tools a company has through Blockchain technology. Having a website is no longer enough. Well, that hasn't been enough for some time, but the quality of the websites of Spanish gourmet producers still leaves much to be desired even today in 2021. Planning communication through the digital channel is now essential. And we're not only talking about explaining what we sell, who we are, or how we do it. We must explain everything that sets us apart from the competition: quality seals, production methods, traceability, etc. Ambrosía, through its brand FoodXain and Blockchain technology, has developed a solution to display and guarantee product certifications, their traceability, as well as any document that demonstrates their quality and characteristics. For the producer or maker, it's an easy way to do this reliably and immutably using blockchain technology. The user can view it easily and be better informed about the product's qualities. FoodXain is a way to bring transparency and honesty to the product. These values reinforce the product, the brand, and its prestige in the market. FoodXain is also a window to communicate and present the company, the product, and its story, an opportunity to generate loyalty programs and engagement on social networks and among followers. In this conversation with Santi Llinares we will learn more about this technology, which can help Spanish producers a great deal. MadeinSpain.store, thanks to FoodXain, will generate a quality seal that will provide its producers and partners with ways to optimize their values and strengths relative to international competition. Because alliances, more than ever, are necessary to succeed. Romero is very clear that Premium Networking is the basis of success. [embed]https://www.youtube.com/watch?v=3OceJbZKr9A&t=1s[/embed] The origins of foie gras Pay a fair price for Spanish gourmet products. Print 3 Rate this article: No rating Please login or register to post comments.