Israel Romero / Tuesday, October 3, 2023 / Categories: Blog United States: understanding them and introducing them to the best of our gourmet products. Our Gourmet Products We have a mistaken image of what this country is like. Television series and movies have made us believe that the whole society is ignorant about gastronomy, and that their usual diet is based on fast food, ultra-caloric food full of saturated fats. That mistake has made us lose a lot of time in Spain. It is an enormous country, with more than 330 million inhabitants, diverse, very diverse. And they eat everything. But beware, they also eat very, very well. That does have its price and its market. And it is not small. More than 20 million Americans have one million dollars or more, that is about half of the entire Spanish population, more or less. And that is one of the indicators we must consider to believe in that market as one of the most important for our gourmet products made in Spain. Besides the fact that we have a large number of Spaniards living there, almost 200,000 Spaniards (and growing), that is not the target audience we should focus on, no. Because first, they will know as much or less than Americans about the Spanish gourmet brands, and second, they will get upset when they have to pay the price for products that in their minds are much cheaper (Spanish low cost mentality). So the key is the American, upper-middle and upper class, residing on the East Coast, West Coast and key states such as Florida, Texas and Illinois. And not leaving the development of the brand and the singularities of the products to intermediaries (importers and distributors). Because the authentic essence of our products, their soul, is lost, and that is essential to move the U.S. market. At Made in Spain Gourmet we are very clear about this, and we precisely develop that essential part to connect with the end consumer. Mixing intelligent communication, networking, business and commercial actions, all in one, all in a team that works on the ground and from abroad at the same time. With knowledge of the market, the American consumer and experts explaining our products. We know how to introduce them into their lives without making them seem like products for a special occasion. [caption id="attachment_26642" align="aligncenter" width="800"] Tarantelo of Wild Bluefin Tuna in olive oil, Conservera de Tarifa[/caption] Because you have to teach them and not just let them try the product and experiment. We are at the initiation phase, that is, you have to teach at the “beginners” level, so you must have a lot of patience, but the medium- and long-term result will be simply spectacular. The Spanish gourmet product category must follow its own path with a clean and honest message. Because not every Spanish product is gourmet and we must reivindicate the brands and people who do it very well, and protect them. Those and only those will be the ones chosen by Made in Spain Gourmet to represent them. Our recommendations Cava Brut Gran Vintage, Pere Ventura Iberian Ham Isbilya Ría de Noia cockles, Conservas Nosa (natural) Tarantelo of Wild Bluefin Tuna in olive oil, Conservera de Tarifa Why buy Spanish virgin olive oil instead of Italian? Why marketing is at odds with Spanish gourmet brands Print 2 Rate this article: No rating Please login or register to post comments.