Israel Romero / Thursday, July 29, 2021 / Categories: Spanish Brands DelaCueva Fine Food: Conquering the European Market DelaCueva Fine Food Patrick, CEO of DelaCueva Fine Food, is very clear: Europe is the most attractive market to conquer with our Spanish gourmet products. Let’s see why. Sell only the best His own brand: DelaCueva Fine Food DelaCueva, a guaranteed gourmet brand Sell only the best Since I’ve known him, I’ve recognized in Patrick De la Cueva a person who understands the value of Spanish gourmet products. He knows they are undervalued in international markets. And even if you want to spend a lot of time explaining and teaching their values, the market isn’t willing to spend that time listening to so much hot air. It wants facts, realities above all. And that’s where the “gap” is largest and most uncertain. There is plenty of knowledge about our products, but what’s lacking are Spanish brands in this sector. Many of them are newly created or very recent, which doesn’t help them become known. In any case, the problem is that there is no tradition of Spanish brands in the gourmet sector. His own brand: DelaCueva Fine Food Tired of having to explain the virtues of our products without being able to provide the same backing as the brands that endorsed them, he got fed up and created his own brand so that he, and only he, would defend the value of the product and the brand—both in one: DelaCueva Fine Food. The dilemma was which market to prioritize, domestic or international. But from the start he was clear: international, of course. And more specifically, European. His professional experience and contacts told him that was the route. And he wasn’t wrong. Still, the strategy had to be a mix between traditional B2B activity—agents, distributors—and a more modern approach based on digital communication (owned content) and networking (people) who have key contacts to develop more vertical commercial relationships. Indeed. Because there’s no other way, for our Spanish gourmet products, than to constantly communicate that they are high-quality and unique in order to generate the desired demand. And although the products themselves are sometimes very well known, the same does not hold when we ask people which brands they recognize for those products. A clear example is the anchovy from Santoña (Cantabria), recognized as an exquisite delicacy, yet the most relevant brands do not necessarily dominate international markets: there is a lot of branding missing. DelaCueva, a guaranteed gourmet brand That’s where Patrick sees the opportunity to fill that gap in the market. Because most of the time what the B2B buyer needs is more information about the products and how they are made. Commercial figures aren’t inclined toward the emotional side; they focus on direct sales, and that makes it much harder to capture attention for your brand. Patrick combines both arts: sales and the transmission of engaging, even highly emotional, information that captivates his international clients, who see in him a true expert in Spanish gourmet products and someone who knows how to offer the best of our gastronomy. At MadeinSpain.store we are very proud to share the same values with DelaCueva Fine Food, and to sell their products in our gourmet shop, where they are already very well received. [embed]https://www.youtube.com/watch?v=4tje29YL8TQ[/embed] Shipping gourmet products: it's very important to protect them as they deserve on MadeinSpain.store How is Sherry vinegar made? Print 3 Rate this article: No rating Please login or register to post comments.