Israel Romero / Thursday, July 28, 2022 / Categories: Blog DNA Made in Spain Gourmet DNA Made in Spain Gourmet That is our dream. It is truly the reason we created our national and international development project for the online store for Spanish gourmet products. “More than a store” — a lifestyle philosophy that is recognized and has its own identity. A recognizable brand with its own identity The international market: barely knows us as brands Creating a brand from scratch in 2020 was not easy, especially when we were facing a new situation to live with: the Covid-19 pandemic. We were very clear about the brand positioning, because I must also admit that, although we were creating it as something new, the products behind it — I mean the products themselves, not the brands they belonged to — were recognizable: gastronomic products made in Spain. But they lacked, in our humble opinion, a more specific categorization. Spanish gourmet products. From the start we knew that to differentiate ourselves in this market niche we would have to do a lot of educational work, and convey — based on our knowledge of consumers and international markets — the need to communicate differently, projecting confidence and clarity in our message. We had to synthesize it into a brand that would unite everything: origin and positioning. And thus Made in Spain Gourmet was born. A recognizable brand with its own identity Made in Spain Gourmet had to be much more than an online store that sold gourmet products made in Spain; it had to have its own style and values that were as important as simply selling the products. A lifestyle philosophy based on human values that are both important and representative: sharing, excellence, honesty, and transparency. Those were and will remain the main ones. Therefore, our brand would be made up 50% by the products and the remaining 50% by the people who, sharing those values, could only craft the wonderful final products made in Spain. Finding producers who had that DNA turned out to be much easier than we might initially have thought. People who care for, respect, nurture, and work their land and animals with humility — Spain is full of them — but this model would be incomplete if values like the ones I mentioned were not associated with it. Well, in those aspects too we have found partners with whom we have enjoyed sharing the idea of enhancing the value of our gourmet product brand. What happens is that all that talent and know-how is not homogeneous when it comes to working as a common front — a brand that could gather them and represent them, especially internationally. That was when some brands understood that not being united was a handicap compared to other markets that are united or at least have a much more cohesive country-brand image in the gourmet sector. That is why Made in Spain Gourmet was born. A multichannel platform would bring together brands and gourmet products that represent all those human values, in addition to the exceptional quality of their products. But it had to go one step further, with the utmost care for very attractive packaging that conveyed qualitative and emotional values, and with the crafting of the company’s story (storytelling) so that it moves the consumer and helps them better understand the uniqueness of that product. We have already explored many corners of Spain through the stories of our producers, and it only increases our love and devotion for our country and its people. Every week we find new stories, each more beautiful and moving than the last, that captivate us as if it were the first one that did. And the feeling is that there is still much, much to do to bring Spanish gourmet brands together. We don’t even have a single association to support or shelter us. The international market: barely knows us as gourmet brands We created our platform to promote and commercially develop Spanish gourmet products because we knew there was real demand inside Spain from international residents — people we have worked with for the last 15 years — who wanted to learn about Spanish gourmet brands and more high-quality products made here. And if they wanted to consume them, why wouldn’t residents of the European Union? Especially since a good percentage have traveled to Spain at some point for vacation or business and have enjoyed our cuisine. That is when we embarked on the journey we are immersed in, and little by little we found our space, which proves we’re right: there is demand for our gourmet product. But to achieve that, we have to work very hard to generate the value we rightly deserve — value that is not yet recognized outside our borders. For final consumers to understand the values of our brands and associated products, without forgetting the prices involved, we must work together with a common philosophy. We have created ours: the DNA of Made in Spain Gourmet, so that consumers and producers can gradually better understand each other under our philosophy. That said, the responsibility is ours alone if we want to accelerate this. Because anything we don’t do will be filled by other markets that will know how to take advantage of our inaction in these areas of demand. It is much easier for our brands to increase their value abroad than in our own country, so there is no time to lose. Made in Spain Gourmet has thus created a recognizable style worldwide. The brand benefits from the positive image it projects to society based on its human values and the Spanish products it recommends on its channel, which will cause the number of followers to grow gradually. Therefore, the benefits of the DNA Made in Spain Gourmet are endless. There is still a long way to go, but we recharge our batteries every day because our challenge is so exciting. Because we are “More than a Gourmet Store.” A Paella Experience by Made in Spain Gourmet: made only with ingredients from Spain La Romana, a white wine from Can Bas — a xarel·lo in its fullest expression. Print 3 Rate this article: No rating Tags: gourmetMade in SpainSpain Please login or register to post comments.