Israel Romero / Wednesday, January 27, 2021 / Categories: Blog Gastronomy: a passion that can change the course of your life Passion to change the course of your life Nothing lasts forever. And life is full of stages and stimuli—even signals—that point the way. Ready for change? Keep in mind that pushing people toward a “reset” or the start of a new journey is now one of the trends to follow. That's how MadeinSpain.store was born. MadeinSpain.store Gourmet Products… and Spanish Team Building: the key to success We often hear that working doing what you love is only for the privileged. That may be true… in part, but the question is different. Why don’t we work doing what we love? The answers can be very, very varied. Let’s not confuse passions with business. Because anyone who wants to live off their passions without being a person who thinks about business will have no future and will truly fail. However, you should be passionate about what you want to work at in order to succeed. Otherwise, people won’t care what you do; you’ll be just another person. That is the real key. Whatever we do, set the personal goal of becoming so good that everyone else can’t ignore you. That is what brings the greatest happiness, not the other way around. What will bring us the most satisfaction is committing ourselves to the goal of trying to be the best at what we do. MadeinSpain.store In our parent company, Romero Premium Networking, we had based our business model on four fundamental human values: Sharing, Honesty, Professionalism (Excellence) and Transparency. We repeated them endlessly to find our equals, people who believed that “unity is strength” and that together, united, we would never be defeated. Clichés that are real and that we can support with a large number of examples. That way our recommendations were always respected and highly valued when making decisions. We enjoyed, and continue to enjoy, our relationships with our clients and partners at Romero, and we found a bond that united us with them even more. And it wasn’t any of the services we offered them, no, but something more emotional and intangible: gastronomy. From there, we started integrating it more and more into some of our services such as the events we organized. We always looked for a reason, a leitmotif that would make the consumption of the products chosen for those events more emotional… and we always managed to hook our guests into a unique happiness: gastronomy with soul + people with soul = Romero Premium Networking Time. And that’s when Svetlana Krolivetskaya, Marketing Director at Romero, hit on the key note: create a gastronomic environment with the essence of Romero—where recommendations would reach the highest level when it came to buying the products we presented to them. Gourmet Products… and Spanish For both her and me, gastronomy is one of our passions, but turning it into a business unit… and a digital one at that? I wasn’t sure. But the idea took shape, and passion gave way to common sense and to sketching a scenario that would be attractive and, moreover, untapped or almost untapped. Experts in giving value to people and things, we asked ourselves why Spanish gourmet products were not grouped—whether in lobbies, associations, or simply clubs of the best Spanish gourmet brands. There wasn’t a clear and concise channel to offer Only the Best from our country. Our objective was very clear: to properly project and position our products internationally. And so in March 2020 we began to build that massive transatlantic undertaking. Phase by phase, because there’s a lot to be done at the base, the foundations. Believing that we have excellent, world-class products, but with major deficiencies in communication and projection of our brands. That’s where we started, building our channel; as always we are that canary that goes into the mine and seeks the galleries to reach success. We advise consumers to try those excellent products we have selected for them—from producers who deserve our highest admiration. Because they care for our lands and offer the best of the best, and we help them find the true audience that will value and consume them. Team Building: the key to success With a strategy based on sharing everything possible: knowledge, experiences, trends, information, etc., we are building an environment founded on people with a very specific profile: united and with a common goal of working as a team (producers, entrepreneurs, ambassadors, chefs). With an ambitious communication strategy based on intelligent, well-structured content and in several languages, so that we reach further—to the true potential customer who must become the real customer: the international client. The challenge is enormous, but meeting producers who are passionate about what they do and give everything for their products—demonstrating that they are truly sublime—is something to be proud of as Spaniards, and they give us every day an injection of positive energy that pushes us to achieve our goal. Certainly gastronomy has steered our lives toward an unknown path but one truly full of opportunities for us and for Spain. Blinded by passion? No, excited by the challenge, but based on business and professional criteria previously studied. We hope to find and share our achievements. With effort and a lot of work, we know we will succeed. Why is Europe the most important market for Spanish gourmet products? Sucralín, the revolutionary natural sweetener Print 2 Rate this article: No rating Please login or register to post comments.