Israel Romero / Tuesday, July 14, 2020 / Categories: Spanish Brands Sucralín: the ideal product for the professional and industrial sectors Sucralín The natural sweetener also develops the product for the professional market; to reach a larger clientele, it is necessary to collaborate directly with the industrial sector. Since the company was founded back in 2012, our internal commitment has been to reach the entire population with our product. An ambitious goal, but at the same time a duty for us if we wanted to revolutionize this sector with a different product that, on one hand, would help people who are not fortunate enough to enjoy sugar regularly without constant regulation, and on the other hand, would also reach the population that is increasingly health-conscious and watches their diet, making it more balanced and healthy. After beginning our sales through pharmacies and herbal shops, we later reached the mass market. That way we reached the end market, the consumer — the most sovereign of our customers. And we must say that our growth has been steady and upward. We have managed to become the reference product for groups especially sensitive in this field, such as people with diabetes, achieving an important milestone: positively changing their lives. We have countless cases/testimonials that have moved us, showing how we have contributed to their daily happiness. But we must always evolve and reach new audiences who need or may need our product. The end consumer buys the product in small sizes for personal use, which is normally single-dose or for creating recipes in a family size but always for domestic use. We had to add the professional sector, since their needs became obvious from product demands by their end customers. Thus the industrial department of Sucralín was born. With it we wanted to meet that necessary and invaluable demand from a channel that would have two very important and decisive tasks for us: offer their products with Sucralín to their end customers through their points of sale; and increase the demand for our product by expanding our sales channels. As a company born in the 21st century, we are very agile and responsive to market evolution. And we were the same in satisfying the industrial sector. For them we created packaging more suited to their needs (much larger), such as Sucralín Granulated Family Aluminized Bag (5 and 15 kg), and Sucralín Granulated Drum (40 kg). And as with the rest of the household product family, its characteristics are the same: 0% of sugar calories Ingredients from natural sources Tastes like sugar because it is made from sugar cane Can be used for baking Ideal for the whole family and for weight-loss diets Phenylalanine-free Does not cause cavities No side effects Suitable for people with diabetes Gluten-free Lactose-free It is important that professionals see its possible applications to expand their typical customer base and, on the other hand, as an opportunity to offer final products with fewer calories, reaching markets such as people with diabetes or those who simply follow healthier, more balanced diets. Sectors where we want to grow exponentially: bakeries and pastry shops, companies that manufacture flans, sauces, jams, creams, chocolates, yogurts, dairy products, candies, wineries (for their sparkling wines)… etc. Use as sugar. 1 kg of Sucralín Granulated is equivalent to 7 kg of sugar Sucralín offers a new and exciting vision for industrial companies. Our product, unmatched in its formulation and characteristics, will add value to their final products. And although it may be repetitive, it is worth repeating that with our product calories will be reduced (0% of sugar calories); the end customer is increasingly aware of and sensitive to this new reality of a balanced diet. With Sucralín as a sugar substitute, we reduce the net amounts of sweetener—without reducing taste or sweetness—and therefore we use less final product. We are aware that we must get closer to and better engage with the industrial sector to convey our advantages over sugar, and that is what we are doing. By sharing our knowledge, we will change habits and revolutionize the sector. For this we also expect collaboration from the industrial sector, to provide a better response to the end customer, who always expects better products — healthier and, if possible, more natural. Sucralín, the real alternative to sugar Sucralin: an essential product for people with diabetes Print 2 Rate this article: No rating Please login or register to post comments.