Brand awareness
At university I was already reading him in my marketing classes — the great Luis Bassat — and his red book of brands. Because brand value is not something new from the pandemic; without a doubt, it’s something that, if you don’t have it, we will hardly be able to survive in the market. And Spanish gourmet brands, unfortunately, are very little known.
Badly accustomed
No awareness, it doesn’t exist.
The website, the cornerstone of our company
I must admit that, for as long as I can remember...